Mariella Agapiou

Be Back Soon

Thursday, October 2, 2014

We have been quite busy of late, doing that work thing people do. So until we’re back in business here are some inspiring quotes from some very talented women to keep you going.

Much love x












Mariella Agapiou

Bad Girlfriend – Colors

Monday, August 18, 2014

Please meet Christian Owens, Brianna Lance, Savannah King, and Lyla Vander, the Brooklyn four-piece Bad Girlfriend. Having just discovered these rock chicks, we had to divert your attention to their latest video for Colors. Directed by Ryan Robert Hines and with Art Direction by Antonia Marsh, this is probably the best display of granny pants we’ve ever seen. We can’t wait to see more from these girls.

Bad Girlfriend - Colors

Mariella Agapiou

Ryn Weaver – Promises

Friday, August 15, 2014

Ryn Weaver is the twenty-something singer/songwriter causing a storm online; racking up 1.3 million views for her first song in a month. After releasing her debut track OctaHate and her second, Promises, she’s followed up with a four track EP with the same name. Jessie Ware is said to be a big fan, and with the likes of Cashmere Cat, Michael Angelakos of Passion Pit, and Charli XCX producing her tracks, it’s not surprising she’s gained such success – not bad considering the collaboration came through a chance encounter at a party.

Listen to Promises below…

Ryn Weaver Promises

Mariella Agapiou

Beggin For Thread

Wednesday, July 30, 2014

Banks has been consistent this year. Consistently releasing tracks and videos in the run up to her debut LP Goddess. The latest, Beggin For Thread, is proof that this LA girl knows what she’s doing, racking up half a million views in a week. Visually, Banks’ aesthetic is dark, moody and on-point with the tracks she’s creating these videos for. Produced By Jesse Rogg & Tim Anderson, the visual installment for Beggin For Thread only furthers our love for the electronic pop songstress. Check it out below…

BANKS - Beggin For Thread

Mariella Agapiou

Video Girl

Tuesday, July 29, 2014

We’ve not got long till FKA Twigs drops her debut album LP1 (August 12th), and so far all we’ve heard is Two Weeks. Not really fair if you ask us. But yesterday, the RnB chic from London gave us another little taster.

Video Girl is a slow jam, one with a little autobiographical twist. In a recent interview with Pitchfork, FKA Twigs stated that as soon as she was signed up she stopped dancing in music videos but would hate it when people recognized her, often lying and saying it wasn’t her.

Take a listen below…

FKA Twigs

Mariella Agapiou

Introducing Otho

Wednesday, July 23, 2014

Here at NOA, new brands are our bread and butter. Recently we stumbled across Otho, a womenswear label that launched this year. It was their chic silhouettes and minimalistic aesthetic we were drawn to. So, to find out more, we got in touch. This is what we found out…

As a new brand, what did Otho set out to achieve?

Otho set out to create gender neutral clothing that aims to remain versatile while providing a way of dressing that can be translated into a number of looks that fit easily into every day.

You state that you are inspired by traditional menswear. How do you translate this into contemporary womenswear?

The inspiration behind menswear comes from taking traditional elements such as clean-cut lines and straightforward silhouettes and twisting that into making garments that a woman wants to wear.

Is there an Otho design signature?

For our first season we took inspiration from photos of kids and teens during the 1930′s in America and found that we wanted to express the kind of uniform dressing that was so prevalent during that time. It was a style that came before marketed trends became such a heavy influence for the way people dressed – compared to nowadays. As far as a brand signature, as we continue making clothes we would like to keep in touch with that idea. We will always like to work with oversize, boxy shapes in some form.

In a over-saturated market, what makes Otho stand out?

We want Otho to represent an aesthetic that transcends trends by offering timeless pieces that are indispensable regardless of season.

Tell us a little about the key pieces from the AW14 collection?

My favourite is the jumpsuit with the low back and spaghetti strap. It has a loose baggy fit but remains feminine and wearable. It looks great on its own or styled with a t-shirt underneath.

What can we expect from Otho in the future?

Hopefully in the future there will be some exciting collaborations with creative, like-minded people who hold the same vision.

Otho Notes On Allure

Otho Notes On Allure

Otho Notes On Allure

Otho Notes On Allure

Stavros Agapiou

Ruby White

Tuesday, July 22, 2014

As a young film maker it’s always great when you meet someone who inspires you to create and collaborate. This year I was lucky enough to find myself working with the talented singer/songwriter Ruby White.

After getting to know Ruby and finding out what she’s about, we started on the music video for her song titled Coming Down. Instantly drawn to the music, voice and lyrics, I wanted to showcase the vulnerability that’s imprinted in the song and give a glimpse of the artist who is Ruby White.

Shot at Leak Street and at friends pad in East London, from night to sunrise, we called in favours from some of our favourite fashion brands and created a video that was oh so simple yet effective, creating a chic, minimal visual aesthetic to accompany the song.

Ruby White Coming Down

Ruby White Coming Down

Ruby White Coming Down

Director: ST.AG
Photographer: Niko Mitrunen
Make-up & Hair: Grace Sinnott
Clothes: Blake LDNMoxhamV Jewellery & ASOS.

Mariella Agapiou

Kate Boy Headline London Show

Wednesday, July 16, 2014

Festivals are, of course, a great excuse to party, but they also happen to be a fantastic place to discover new music. With a lack of festivals in our summer diaries, we’ve taken to the internet for a search party and stumbled upon the likes of Kate Boy. This unique twist on electro-pop has been hitting the festival circuit hard in Europe and now the band are making their way to England to play at Secret Garden Party. However, if you fancy seeing them live in a more intimate affair, the Stockholm based band will be headlining at The Lexington on July 24th.

Get tickets to the Headline London Show at



Mariella Agapiou

Espadrilles On The Mind

Friday, June 6, 2014

Right now I’m sunning myself in a picturesque Mykanos Villa (#SorryNotSorry), wishing I had packed more appropriately. Slides for the pool, check. Heels for the hen-party bar crawl, check. Flatforms for lunch at a restaurant with a view, check. But there’s one style of summer shoe that I can’t get out of my head. One that would be perfect for exploring this stunning Greek island. What am I going on about I hear you ask, well espadrilles of course. As much as I shy away from any form of flat shoe, the summer is the only time I deem them acceptable. For me anyway, I won’t judge you if you prefer to be comfy. And this season I have seen more espadrilles than norm; more have taken my fancy and found themselves on my wish list. So before you make the same mistake I did, pack these beauties in your suitcase.


Prism Cracked-leather espadrilles, £150,


Manebi Dakota Calf Hair Espadrilles, £85,


Metallic Espadrille Slip On, £85.00,


Lace-Up Espadrilles, £45,


Stella McCartney Mesh Espadrilles, £187.94,


Mariella Agapiou

World Cup Couture

Wednesday, June 4, 2014

The last time I felt the need to watch a football match, when I’m not being forced to watch Chelsea play that is, was about four years ago. Which is when the last World Cup was, funny that! I remember sitting in a Brooklyn bar around 11am to watch England play the US, and secretly cheered for England – I was the only British person in there!

But yes, with the 2014 World Cup around the corner, the online retailer, decided to bring together 10 designers from 10 different countries to create a capsule collection of unisex goods, all inspired by their native land. Here we pick out our favourites.

Shop the collection at 



Barbara Casasola, £68, Brazil


Damir Doma, £68, Germany


AMI, £68, France


MGSM, £68, Italy


Opening Ceremony, £94, USA


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