Here at NOA, new brands are our bread and butter. Recently we stumbled across Otho, a womenswear label that launched this year. It was their chic silhouettes and minimalistic aesthetic we were drawn to. So, to find out more, we got in touch. This is what we found out…
As a new brand, what did Otho set out to achieve?
Otho set out to create gender neutral clothing that aims to remain versatile while providing a way of dressing that can be translated into a number of looks that fit easily into every day.
You state that you are inspired by traditional menswear. How do you translate this into contemporary womenswear?
The inspiration behind menswear comes from taking traditional elements such as clean-cut lines and straightforward silhouettes and twisting that into making garments that a woman wants to wear.
Is there an Otho design signature?
For our first season we took inspiration from photos of kids and teens during the 1930′s in America and found that we wanted to express the kind of uniform dressing that was so prevalent during that time. It was a style that came before marketed trends became such a heavy influence for the way people dressed – compared to nowadays. As far as a brand signature, as we continue making clothes we would like to keep in touch with that idea. We will always like to work with oversize, boxy shapes in some form.
In a over-saturated market, what makes Otho stand out?
We want Otho to represent an aesthetic that transcends trends by offering timeless pieces that are indispensable regardless of season.
Tell us a little about the key pieces from the AW14 collection?
My favourite is the jumpsuit with the low back and spaghetti strap. It has a loose baggy fit but remains feminine and wearable. It looks great on its own or styled with a t-shirt underneath.
What can we expect from Otho in the future?
Hopefully in the future there will be some exciting collaborations with creative, like-minded people who hold the same vision.