Mariella Agapiou

Warm Winds

Tuesday, April 15, 2014

SZA, the RnB/soul singer who has been unknowingly soundtracking my life recently just dropped a video for her track Warm Winds. The song is a collaboration with fellow TDE (Top Dawg Entertainment, the label Kendrick Lamar made famous) member Isaiah Rashad. Directed by SZA herself and APLUS Filmz, we find the two frolicking through an open field. To this track and some summer sun, that would be bliss.

If you’ve not heard of SZA yet, this is a dreamy introduction. Her album Z is out now, available from iTunes.

SZA Warm Winds

Image source: SSENSE
Mariella Agapiou

Be Here Nowish

Tuesday, April 15, 2014

So Slutever, the sex-blogger from NYC who now writes for Vogue, introduced me to this comedy web series and I felt I had to share. Be Here Nowish was created by Natalia Leite and Alexandra Roxo who write, direct and star in the show. It follows these young, sexually progressive New York girls who are trying to find more from life and end up in Los Angeles.

When asked why they created the show, they stated “we wanted to create a show that openly, without judgement or taboo, shows the absurdity and depth of the exploration of sexuality and spirituality, and how these things are changing for our generation. In a sea of media that comments on our generation’s pitfalls and strengths, we feel there is nothing that accurately depicts the world we live in … a world where managing to survive/pay bills/pay for $15 cheeseburgers and $10 kale juices on weirdo freelance schedules is “normal,” while juggling magic and meditation groups and dance parties till 3 AM. Where dating is more complex than trigonometry and commitment is scarce. Where people choose their personal pronouns, girls look like boys, boys look like girls, sexuality is fluid, sex is complicated, and laughter is abundant.”

Be Here Nowish is part of the Tribeca N.O.W., a program that discovers, highlights, and celebrates New Online Work from independent storytellers who choose to create and share their work in the online space. So share the love people…

Be Here Nowish

Watch episodes 1-4 below. Epsiodes 5-7 coming on April 17th!

 

Mariella Agapiou

NICOMEDE TALAVERA X EASTPAK

Tuesday, April 8, 2014

Nicomede Talavera is a Central Saint Martins graduate. For his final collection during his BA course, the London born designer collaborated with EASTPAK and then went on to work for 3.1 Philip Lim in New York and Lanvin Homme in Paris before heading back to London for his MA at the infamous fashion school. SS14 sees him collaborating with the luggage giant for a third time and is also the first full collection, with 17 looks sold exclusively on LN-CC.

Inspired by artist Ellsworth Kelly’s work and her use of asymmetric collages, Talavera created a line that consists of sheer nylon oversized t-shirts and sleeveless tops that have appliquéd leather graphic elements, skin-tight polo necks and vest tops, all using a colour palette of red, pink, green and purple, as well as black and white of course. The bags are something else; minimal, striking, beautiful. We want them all!

For the full collection head to ln-cc.com 

NICOMEDE TALAVERA X EASTPAK

NICOMEDE TALAVERA X EASTPAK

NICOMEDE TALAVERA X EASTPAK

NICOMEDE TALAVERA X EASTPAK

Mariella Agapiou

Because Magazine – Issue Two

Saturday, April 5, 2014

When Tank announced that their online publication Because Magazine was going to release a printed edition I knew it was going to be cool. And then, last year when it arrived, it was more interesting than I thought. Because Magazine had released an app called Fashion Scan that makes the pages come to life, if you will. Each page, when scanned, takes you to the creative video content that accompanies it, making it so that the entire issue is watchable, not just readable. This cleaver little magazine is a reaction to the industry’s fear that print is dead. My question is why aren’t more publications doing the same. It takes the experience of reading a magazine to new innovative places.

Now, Issue Two is out and its filled with interviews with Garance Dore, Lucas Nascimento and Blondie(!). There’s Phoebe Collings-James’ shopping spree, the SS14 trends (of course) and features by Lou Stoppard and me. I spoke with designers Yifang Wang, Ryan Lo and Ashley Williams, three of the hottest young design talents in a piece called London’s Calling (READ ONLINE HERE). If that wasn’t reason enough to spend the £3, then, well, I think you got some schooling to do.

homepage-out-now-1

Stavros Agapiou

Mark Thomas Taylor SS14 Film

Friday, April 4, 2014

For our #FridayFashionFilm this week we thought we would go in-house and show ST.AG’s latest film for Mark Thomas Taylor’s SS14 collection. The film features two beat up guys, sporting the spring/summer 2014 line and is titled Hyper Masculinity. The collection itself introduces new motifs and materials to the Mark Thomas Taylor roster; camouflage, mesh and of course, the Riviera shorts, all come out to play. For the full collection, head to markthomastaylor.com

Enough said, watch below…

Mark Thomas Taylor SS14

Directed and Produced by // ST.AG
Cinematographer // Tanmoye Khan
First Assistant Camera // Bradley Merle
Editor // ST.AG
Music // Bakery Boys
Stylist // Oliver Vaughn
Makeup // Alice Jones
Production Assistants // Harvey Araja, Aey Visutrakaew
Mariella Agapiou

BLAKE LDN SS14

Wednesday, April 2, 2014

BLAKE LDN is the latest venture by designer Alice Ashby. Having worked for Rag & Bone and also founded the North Circular, it’s safe to say Ashby is a knitwear specialist. SS14 is the third collection from BLAKE LDN and takes inspiration from sportswear, featuring soft shades of lemon and pale blue as well as this one of this season’s biggest trends, monochrome, giving us a perfect summer palette and fine knitwear items made for trans-seasonal dressing. The collection reinvent the Imperial tank, a BLAKE LDN staple with new colours along with the Adelaide jumper in a longer style. We also find new styles like the Foxborough and Newquay, jumpers that will become those layering favourites in any wardrobe.

For the full collection, head to blake-ldn.com

BLAKE LDN SS14

Bradley Lloyd Barnes

Bradley Lloyd Barnes

Bradley Lloyd Barnes

Mariella Agapiou

Rendez-vous & Other Stories

Friday, March 21, 2014

For today’s #FridayFashionFilm we take a look at a big high street name. & Other Stories called upon Los Angeles Filmmaker Wendy McColm to create this narrative short featuring Parisienne blogger Jeanne Damas, who plays a French bohemian who’s sartorial choices seem to cause her hysteria. Cute and humourous as it may be, the film has a more serious subtext, pointing to the changes that need to be made to the way in which women are portrayed both in, and by the fashion industry.

Rendez-vous & Other Stories

Mariella Agapiou

Frends With Benefits

Wednesday, March 19, 2014

Being a long-term fan of loud music, the kind that makes you want to start dancing wherever you might be, I needed headphones that not only withstand the base levels, but ones that make the sound so clear I feel like it’s being played just for little old me. This however, led to some faux pas choices. For years I couldn’t find any that not only met my musical needs, but those of my style choices too. Until I heard about a little brand called Frends, that is.

Frends Headphones Gold

It’s been a few years since the world decided that your headphones no longer need to be black, clumpy and let’s face it, a little ugly. Why shouldn’t your headphones be another extension of your style? If your phone case lets slip details about your personality, so can your personal speakers. So when Frends realised no one was really designing headphones for women, they decided to change that. Bringing out a collection that centred around impeccable design, craftsmanship and style. Each piece is made with the softest leather, metals and absolutely no plastic. They’ve also taken the next step, truly thinking about the girl who likes to mix things up mid-week. I’m talking about you, you that changes your handbag to match your outfit (even if this means you get locked out the house on a raining Wednesday evening). By introducing their Frends With Benefits collection, you are able to rotate the caps on your Large Gold Black Taylor and Oil Slick Taylor Headphones to a Hollywood Regency style, Black Enamel, a Tortoise Taylor look or even a Stingray Cap (my favourite!).

Frends have now even branched out into in-ear Ella styles that are still in keeping with their delicate craftsmanship. These styles incorporate the semi precious metals found on their other designs and come in the standard silver, rose gold and gold but they give you a chance to be maybe a bit more discreet. As for me, I’m a big believer in the bigger is always better philosophy. Headphones, bags and maybe other things too.

Frends Headphones

Frends Headphones

Frends Headphones Silver

I was asked to write a post about Frends by Avenue 32. Watch the video below to find out more about Frends headphones…

 
Mariella Agapiou

Beauty In Wonderland

Monday, March 17, 2014

Fenwicks of Bond St is celebrating all things beauty with their Beauty in Wonderland initiative. The infamous store has transformed its ground floor into a stunning garden filled with blooms, bees and butterflies, all showcasing the exclusive new beauty partnerships in time for spring. From today until the 30th March, there will be the chance to uncover top beauty tips and the latest catwalk trends as well as many offers, collaborations and demonstrations from award-winning make-up artists, stylists & cosmetic experts. Expect a launch from Parisian fragrance house Etat Libre d’Orange, a Nars Bar - an exclusive pop-up complexion bar, a WAH Nails Pop Up Shop, delicious edible flower pops by Eat my Flowers and the finest organic juices from the brand new in-store Botanic Lab. It all starts off today with the Ultimate Natural Beauty Bible Launch; the authors and cult beauty gurus Sarah Stacey and Jo Fairley will be in store all day to sign copies of their book. To celebrate there will be a 10% discount on all beauty items today. Quick, there’s still time.

One event not to miss will be Sharmadean Reid of WAH Nails’s beauty entrepreneur class on Saturday 22nd from 3-5pm. Drawing on her experience of launching the infamous WAH Nails, she will tell you the ten steps to successfully turn your cosmetic dreams into reality and how to launch a beauty business from the ground up. This will be first come first served with only 25 places, so make sure to get to Affogato at Fenwick, where the class will take place, early. And when you find you need a little rest or a pick me up of sorts, refreshments will be available during Beauty In Wonderland from Fenwick of Bond Street’s restaurant Bond & Brook on the Second Floor.

“After another inspiring month of Fashion Weeks, we are delighted to share some of the hot new beauty trends with our customers,” Mia Fenwick, Buying Manager at Fenwick of Bond Street said. ”The onset of spring inspires us all to revitalise our routine and during Beauty In Wonderland we are celebrating the arrival of new and natural beauty throughout the store.”

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46858_KYLE_UBB_P0PLC_47.pdf

 

Mariella Agapiou

A Blogger Breakfast

Friday, March 14, 2014

Bloggers are no new phenomenon. The Internet is riddled with them; the wonderful and even the weird has space dedicated to it in cyber land. What’s interesting however, is that brands (some, that is) are still a little frightened as to what to do with us. Social media allows everyone to have a voice, their own personal platform and the chance to become a brand themselves. Having worked in many of the arenas that deals with bloggers – at brands, in PR and with social – I jumped at the chance to attend a Blogger Breakfast where the issues and qualms surrounding these topics would be discussed.

Hosted by Bell Pottinger, an agency that works with brands and bloggers daily, these breakfast events are helping brands meet bloggers in their selected fields, giving everyone a chance to learn new things and have a good natter about the best way to work together. I was asked to attend the fashion and retail breakfast, which took place at the stunning Corinthia Hotel in London. Brands and bloggers that also attended were Harrods, BHS & Burton, Rolling Luggage, Katie Baron – Retail Editor at Stylus, Ernest Okopu – Co-Founder & Editor at Yin & Yang, Erica Davies – Modern Mum Must-Have and Milly Kenny-Ryder – Founder & Editor at Thoroughly Modern Milly.

We talked about the importance of understanding a blog and its audience, social media, those that work and those that don’t as well as the best ways to reach out and contact bloggers in the first place. All my thoughts on social trends turned out to be backed up by the others: platforms such as Pinterest and Instagram are great for sales and grabbing people’s attention, whereas Twitter, which can be great at getting consumers to your website, isn’t the best selling tool. And of course Facebook, well Facebook is dead in terms of customer sales.

Take a look at the video below to find out more about the event.

 

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