Eric Espinoza, a DJ turned designer is the man behind UNIF (Ur Not In Fashion), my latest obsession. Taking inspiration from 90s grunge and downtown LA, the brand is right on trend, although not intentionally. What caught my eye initially was the Hellbound Boots, a killer heel if there ever was one.Hellbound Platforms, £151, NastyGal.com
They have some amazing pieces for Spring/Summer 2012 and I especially like the way they have shot the lookbook in such a dreamy fashion.
Check out those Corset Shorts in the second picture – stunning. I have pretty much placed the entire collection into my mental wish list. Layers, chiffon and hot pants oh my. Part of UNIF’s offerings can be purchased at ASOS.Fashion Film for Holiday 2011 Collection
There is a certain care-free attitude to the brand. Designed for girls who don’t take fashion too seriously, but girls that have style. Cheque please!
Are you a fan?