MOXHAM jewellery has been on my radar for quite some time. Ever since the trend for maximalist costume jewels took over the scene I have been following the brands progression, so when I was asked to model for the current seasons lookbook, I jumped at the chance … I have to admit it is a little weird seeing an army of me, all brilliantly accessorized. But It was pretty amazing to get to try on every piece from the current collection. Last week MOXHAM put on a fashion night out with other brands such as Marina London and the invite contained a pack of stickers. Of me. Mr Allure has since stuck them all over our house. In places too high to reach. Aren’t you clever.
MOXHAM, a venture by London-based Madeleine Moxham, offers a core collection of statement accessories and jewellery, inspired by Egyptian mythology and the repetition of striking motifs. From necklaces to cuffs and leather bags, the items echo the mindset of the brand, shunning the generic in favour of oversized, constructed statement pieces for day or night.
Madeleine Moxham is the creative behind the geometric shapes, leather and unique style. Having launched in September 2011, MOXHAM is all her vision. Each piece is hand made in her studio and already in the brands short-life, it is creating quite a stir in the most fashionable of circles.
What did you do before MOXHAM started?
Trained in Fashion Design at the University of Leeds, worked for Felder Felder and Aquascutum, worked for a branding agency working with large clients such as Oakley, Carlsberg & Speedo and then did an MA at Nottingham Trent.
What was the inspiration behind MOXHAM?
I like the immediacy of jewellery and accessories – you can sit down and work with different materials and build up shapes and motifs to create pieces that vary from the wearable to the outlandish. I am not however formally trained as a jewellery designer and envisage MOXHAM being more of a lifestyle brand – we will be doing clothing and more luxury goods next year.
How would you describe the MOXHAM girl?
Not a specific age or demographic but a mindset. I can tell almost instantly if someone is going to wear our pieces. I imagine them to be a confident, creative, city dweller but I like surprises!
Who would you like to collaborate with? Which designers do you aspire to be like?
In terms of collaborations I would love to work with Aesop, Bistrotheque, YMC & Phoebe English. I love the female greats such as Phoebe Philo, Stella McCartney & Claire Waight Keller.
How have you brought the designs forward for autumn/winter 2012?
We have re-introduced some of the core pieces in new colourways and we have developed some of the larger pieces, statement pieces to really offer a collection that can work from day to night.
Do you like designing other pieces other than jewellery?
Yes – it is nice to be working on clothes again and we are looking forward to presenting the A/W13 collection in February.
What is your favourite piece that you have made?
At the moment – the APIS for day and ANUBIS or OSIRIS for night.
How would you like to see MOXHAM grow?
One step at a time – continuing to work with exciting people and in five years times offering the MOXHAM customer the whole look!
