Film is one of the latest mediums being manipulated by fashion. It is not simply enough anymore to see static images of the clothes, even if they are incredible. I, for one love to see the clothes with movement, how they stretch or don’t stretch, when you walk, where the creases begin and where they end. Fashion film is in its teenage years and its got a lot of angst right now. I can’t wait to see how it matures.
This film was shot by Kaz Ove and was commissioned by Nok Nok Denim for Spring/Summer 2012.
A continuous exploration of British sub-cultures, drawing inspiration from British vintage and the art world, NOKNOK brings the spirit of freedom and a passion to create modern and sophisticated jeans focusing on fit and quality. Conceived in London's vibrant, fun and artistic East, NOKNOK is always experimenting with new washes and colours combined with traditional production techniques from Japan, where the jeans are made by local masters. The factories where our jeans are dyed, washed and cut are all located within an hours drive of each other in Okayama. Making different and attractive products is always in mind when we make NOKNOK Denim, we hope that feeling comes through whenever you wear them.
